Marketing and Selling to Generation X: A Unique Generation of Home Buyers Paperback – August 1, 2002

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086718535X

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Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this new market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes. This great new book helps improve sales by serving the needs of this new generation of home buyers.

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Description	Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this new market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes. This great new book helps improve sales by serving the needs of this new generation of home buyers.

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