MARKETING PRINCIPLES

Special Price $6.25 Regular Price $6.95

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Product Code

9781423215042

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This 3-panel, up-to-date guide explores every facet of the marketing process; word definitions, marketing examples and full-color illustrations fill each jam-packed page.

Topics covered include:
• Foundations – Basic Concepts
• Marketing Strategy & Plans
• Marketing Information Systems
• Understanding Consumer Behavior
• Understanding Organizational Buying
• Market Segmentation, Targeting & Positioning
• Product & Brand Strategy
• Services Marketing
• Distribution & Logistics
• Promotion Decisions
• …and more!

More Information

More Information
Price	$6.95
Customer Service	Customer Service We're Here To Help Call us anytime during our customer service hours... Monday through Friday - 8:30 am to 4:30 pm (Pacific) Saturday - 10am to 4pm (Pacific) Order Questions: TOLL FREE, 800-273-7375 (Outside the U.S. call 818-887-7828). Our Address: 8001 Canoga Avenue Canoga Park, CA 91304 US Phone: 800-275-2665 E-mail: sales@buildersbook.com Fax Your Order 818-887-7990 Print Our Fax Order Form
Description	This 3-panel, up-to-date guide explores every facet of the marketing process; word definitions, marketing examples and full-color illustrations fill each jam-packed page. Topics covered include: • Foundations – Basic Concepts • Marketing Strategy & Plans • Marketing Information Systems • Understanding Consumer Behavior • Understanding Organizational Buying • Market Segmentation, Targeting & Positioning • Product & Brand Strategy • Services Marketing • Distribution & Logistics • Promotion Decisions • …and more!

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